Corporate

Organization

Management

Locaboat Holidays is part of European Boating Holidays, a group dedicated to the provision of first-class boating holidays

EBH is owned by RJD Partners Limited, F&C Private Trust PLC, and by its Chairman Keith Gregory and Chief Executive Lee Robinson www.europeanboatingholidays.co.uk

	Keith Gregory
	Chairman

	Lee Robinson
	Chief Executive

Management Team

EBH is managed by a team of specialists comprising:

	Jean Michel Garnier
	Operating Director

	Eric Claverie
	Marketing Manager

	William Shepherd
	Finance Director

	Karola Friedrich
	Administration Manager

EBH is fortunate to be advised by Constant Pafsides the creator of the Penichette® and Locaboat, and Olympe Pafsides, for many years the driving force behind Locaboat’s sales and marketing success.

	Constant Pafsides
	Creator of the Pénichette® and Locaboat.

	Olympe Pafsides
	Marketing Director

Cardinal Cruisers a sister company of Locaboat operates an alternative style of cruiser the «Europa». With bases in Furstenburg and Chioggia the Europas offer a hitherto unfound level of comfort and sophistication for boating holidays- www.cardinalboating.com

The Means

A commercial organisation
Three offices for direct sales:

1 Joigny (France)

2 Freiburg (Deutschland)

3 Bishop's Stortford (England)

A network of travel agents and tour operators completes the marketing of our product.

Communication :

1. The brochure , published annually in three languages, has a circulation of 230,000.
2. The website , live since 1997 with versions in French, English and German, enables our clients to regularly catch up on new developments and current offers.
It has become an indispensable medium and in time will allow us to receive all the relevant information about a trip clients want.

3. Specific mailings with predetermined aims are regularly carried out.

4.Publicity is carried out in French and overseas specialist magazines, as well as in the national press. Editorials make an important contribution to the reputation of Locaboat.

5.Locaboat has always taken part in numerous boat shows and European tourism exhibitions.

A centralised reservations system

Since 1980, Locaboat has been developing a centralised computer system and has developed a programme specific to its needs. The dependability and the effectiveness of this system, which is used by all our European sales offices , is a factor in the optimisation of our sales margins.